edukaan by Tradeling is a specialized, app-based wholesale platform in the UAE, designed to make procurement easy for micro-businesses, such as small grocery stores and salons. It provides a convenient, smartphone-driven way to source supplies directly, offering next-day delivery and flexible payment options.
I led the project from the ground up, taking ownership of the naming, brand development, visual identity, and landing page design, while also shaping a brand strategy tailored to engage a highly targeted audience.
